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FREE - Aquaculture Business Management and Marketing Workshop

Event Details

FREE - Aquaculture Business Management and Marketing Workshop

Time: July 29, 2013 from 9am to 4pm
Location: University of Hawaii at Manoa Campus Center Ballroom 301A
Street: 2465 Campus Road
City/Town: Honolulu
Website or Map: http://aquaculturebusiness-ef…
Event Type: workshop
Organized By: Tetsuzan Benny Ron
Latest Activity: Jul 17, 2013

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Event Description

Aloha to Hawaii Residents:

The Department of Human Nutrition, Food and Animal Sciences, College of Tropical Agriculture and Human Resources is Hosting:

Aquaculture Business Management and Marketing Workshop, Presented by: The National Aquaculture Association (NAA)

Time: July 29, 2013 from 9am to 4:00pm

Location: Ballroom, Campus Center, UH Manoa

To help the U.S. aquaculture industry survive difficult economic times and challenges, the NAA and the United Soybean Board are offering a series of grower workshops in 2013. This industry has an unprecedented opportunity for growth, but that growth will require that producers be armed with business development skills that can lead to sound management and the development of viable long-term growth strategies.

The NAA speakers are Dr. Carole Engle, Dr. Madan Dey and Linda ODierno. In addition, NAA will provide all the program materials.

Dr. Engle has worked with more than 100 catfish farmers to develop comprehensive financial analyses and business plans.  The workshop will discuss what steps were taken by the catfish farmers who survived these difficult financial times and what the early warning signs were for farms that did not survive.  A simplified system to conduct an annual checkup of financial health will be presented with supporting materials (workbook and flash drive with electronic materials).  
Dr. Dey will share summaries of trends in prices and quantities sold for the most important regional aquaculture products. The trend analysis was developed using retail scanner data from 52 cities across the United States during a seven year period (2005-2011). Individual producers will have the opportunity to request customized reports.  Similar customized market intelligence reports can cost thousands of dollars.  Competing products will also be discussed.
Linda ODierno will present information on developing new, innovative marketing strategies that can help reduce costs and increase profits for small growers. E-marketing, Community Supported Agriculture (CSA), niche marketing, product branding, exporting, and farmers markets will be discussed.  Organizational structures that include vertical and horizontal integration (producer organizations), contract growing, and multi-level marketing will be covered.  Product placement, pricing, and cost-effective distribution schemes will be emphasized.  

Parking (at the structure of lower UH Manoa Campus), Coffee Breaks and Lunch are Free - provided RSVP

by July 23, 2013 at 5:00 PM at

Sponsored by:

Aquaculture and Livestock Support Services unit of the State of Hawaii Department of Agriculture

University of Hawaii Sea Grant College Program

Hawaii Aquaculture and Aquaponics Association

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