I heard Charlie Price (Aquaponics UK) speak about FARM:shop at SweetWater. This seems like an amazing project. I think it could be a great addition to the Americas. It would be so educational for everyday people to be walking down the street, look into a window and be like "What the hell is that!?!" Walk in and then take a look for themselves, at that instant when they are interested, not a week later, right when their curiosity/interest peaks they can walk in and explore.